strategy consulting
CORTEX Strategy Consulting delivers value in two core areas:
Identifying new opportunities for growth
Improving existing operational mode
Both growth and operational improvement are formulated on business intelligence: clear insight, research and data. Both require strategic communication and promotion to be effective.
BUSINESS INTELLIGENCE
Choosing the right route to market, BUILDING BRAND LOYALTY and allocating resources across channels ARE ongoing challengeS for every business.
Cortex use a range of research and modelling techniques to quantify the barriers to entry and the available returns on investment:
Cortex produces tailored market studies that address an agreed, clearly-defined set of research goals. We employ a selection of desktop research methods, interviews, and questionnaires. Our findings are synthesized into actionable recommendations.
Frequently businesses do not fully understand customers’ preferences, customer profiling or segmentation. Through customer interviews, detailed surveys, analysis of sales data and management information, we help clients to see where they add value to their customers, and recommend ways to retain those that are most profitable
Cortex conducts structured customer reviews in the wake of major account wins and losses. Our reports help clients to adjust their practices as part of their commitment to continuous improvement.
OPERATIONAL IMPROVEMENTS
Incremental improvements to an existing business are typically driven by technology and customer insights.
Unmet customer needs, cross-selling of existing services and user-driven product development are all areas in which Cortex can identify improvement opportunities. We help build sustainable success by targeting a client’s most valuable customers and employing innovative pricing models or new promotional techniques.
AREOI – Cortex’s Digital Transformation team – can revolutionise your business. To understand how Cortex can help to harness technology and improve efficiencies
GROWTH
Cortex help clients identify the most profitable directions of growth by customer, product set, geography and marketplace opportunities.
We formulate ‘go-to-market’ business plans that establish balanced, efficient, and profitable distribution channels, including e-commerce, multi-channel and omnichannel models.
Our recommendations are data-driven, with an emphasis on realising profit opportunities in full.
We focus on impact and maximising ROI in a given timeframe.
STRATEGIC COMMUNICATIONS
Strategic communications build long-term value.
Whether a client is presenting to investors, engaging with customers or motivating employees, communications sits at the heart of business improvement and growth.
Fantastic Media is an integral component in the Cortex Advisory Group. Fantastic helps clients transform their strategic objectives into creative, impactful campaigns that resonate with stakeholders. www.fantasticmedia.co.uk
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